Are you worried about using Facebook or have you already changed the way you use it now that we have a little more insight into the way it collects information from users? Would it surprise you to learn that according to CEO Mark Zuckerberg, it doesn’t just collect information of its users – it also tracks non-users. WHAT!! I thought the same thing. Here’s the deal. Facebook gets some data on non-users from people on its network, such as when a user uploads email addresses of friends. Other information comes from “cookies,” small files stored via a browser and used by Facebook and others to track people on the internet, sometimes to target them with ads. Don’t think of that, eh. That’s why people are kinda pissed.
Privacy concerns have swamped Facebook since it acknowledged last month that information about millions of users wrongly ended up in the hands of political consultancy Cambridge Analytica, a firm that has counted US President Donald Trump’s 2016 electoral campaign among its clients. What’s even creepier, what are they doing with our info?? “It’s not clear what Facebook is doing with that information,” said Chris Calabrese, vice president for policy at the Centre for Democracy & Technology, a Washington advocacy group.
So, how do we stop FB from knowing so much about us? When asked if people could opt out, Facebook added: “There are basic things you can do to limit the use of this information for advertising, like using browser or device settings to delete cookies. This would apply to other services beyond Facebook because, as mentioned, it is standard to how the internet works.” Facebook often installs cookies on non-users’ browsers if they visit sites with Facebook “like” and “share” buttons, whether or not a person pushes a button. Facebook said it uses browsing data to create analytics reports, including about traffic to a site.
Make you feel any better. Yeah, be neither.