I remember hearing this once and it stuck with me. A person comes up with a Million dollar idea at least once in their lifetime, but most people never act on it to become wealthy. Did you ever hear the story of how Flamin’ Hot Cheetos, one of Frito-Lay’s biggest selling products came to be? A true rags to riches story. Richard Montanez, a Mexican native, began working at their Rancho Cucamonga plant in California as a janitor in 1976. Today, he’s an top level executive. How?
As fate would have it, one of the assembly line machines broke one day leaving some Cheetos without their iconic bright orange cheese dust. Richard brought some home with him and had the idea to coat them with chili powder. His recipe for spicy Cheetos was inspired by a popular Mexican street food called elote.
His friends and family loved his hot Cheetos and urged Montanez to share his creation with the plant supervisors. After talking the secretary into putting his call through, the president agreed to give him a shot at pitching his new product idea. Montanez purchased his first-ever tie for $3 and went in to sell his hot Cheetos to the company executives, and the Flamin Hot Cheeto was born!!
Do you like em? Enough to watch a MOVIE about the guy who invented them? Because there’s one in the works as we speak!